Pricing for a business with variable capacity

Why flat hourly rates fail AuDHD businesses, and what to use instead.

Standard pricing advice assumes every working week looks roughly the same. That model quietly assumes consistent capacity, which is exactly what an AuDHD business often doesn’t have.

A better approach builds the variability into the number itself: estimate your realistic average across a mix of good and low-capacity weeks, and price against that blended number.

Fixed-price packages with clear boundaries protect you better than open-ended hourly billing, because they don’t punish you for a slow week.