This article is actually an expansion of the original article The Three Biggest Mistakes To Avoid With Online Reviews, where we point out what the problem, in general, is with companies’ behavior towards people writing online reviews about their language schools. Surprisingly for many still Tripadvisor is not on their radar. Surprise 1: Tripadvisor is…
DetailsA lot of businesses and especially language schools have discovered that social media is extremely important for promoting their business because it is the most interactive medium on the Internet and to many, it seems even to be the best way of “free” advertising.
Of course strategic social media marketing is anything but free advertising and in fact, if you don’t understand the pitfalls and misunderstandings that surround social media it might even cost you more without bringing you expected business back in return.
DetailsEveryone wants to get more “Word of Mouth Marketing Online” and almost every business overlooks the true power of online reviews. And the problem is often in a specific key behavior online that can be fixed easily. In order to get MORE online reviews, these are the three mistakes that you can easily avoid. If…
DetailsNew smart language learning apps are everywhere. From the lazy Google translate functions (like taking pictures of foreign texts or recording “live conversation” while you are trying to speak with a foreigner) to free or inexpensive personal private app language trainers that remind you daily to learn new words and grammar. Aren’t those tools and trends hurting your offline Language School business?
Technology moves in such an amazing speed nobody of us can barely catch up with it. And with every trend, you have new opportunities to bring your Language school into the focus of possible customers and new students. If you do it right, new emerging technology can be your best friend. And you do not necessarily need to create and promote your own app, even that might be a valid option as well.
DetailsA lot of people talk about how great “Word Of Mouth Marketing” works and how satisfied language school students are the easiest way to get constantly new business to you. While “Word Of Mouth Marketing” actually DOES work, there is also a lot of wrong information and myths around. A lot of businesses – not…
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