Hi, I’m

SANDY ALLAIN

Twenty-five years growing travel and education businesses online. I build the growth engine — website, SEO, AI automation, lead generation — and I run it. You operate the business and keep the profits.

No agency retainer. No hourly billing. I get paid on results.

Sandy Allain, growth partner for travel and education businesses, Madrid

THE CORE IDEA

You don’t need to pay an agency up front. You need a growth engine whose owner only gets paid when it works.

Commission, revenue share, or a flat monthly management fee — that’s the whole model.

WHAT I BUILD

Six levers, one operator, one dashboard

SEO

SEO that compounds

Seventeen years ranking travel and language-school websites. Keywords, architecture, content, technical, authority — in that order.

Websites

Websites that sell

Not brochures. Fast sites built around one decision: request a quote, book, enrol.

AI

AI automation

Lead qualification, replies, follow-ups, reporting. The repetitive work runs itself so your team talks to the right prospects.

Leads

Lead generation

A steady flow of enquiries, not spikes. Organic, email, and paid acquisition once the numbers justify it.

CRO

Conversion optimisation

Doubling conversion is cheaper than doubling traffic. I always start there.

Analytics

Measurable ROI

One dashboard: leads, cost per lead, conversion rate, revenue. If a lever doesn’t pay, we stop it.

THE MODEL

You don’t pay for work. You pay for results.

An agency bills a retainer before anything works. I do the opposite: I build and run the digital assets at my own cost, and I get paid when they perform.

OPTION A

A traditional agency

  • €5,000–€15,000 up front, before a single result
  • You carry all of the financial risk
  • Paid by the hour — being slow pays
  • A junior team does the work
  • The contract ends, the growth ends

OPTION B

A partnership with me

  • Little or no upfront cost — I fund the build
  • I carry the build risk, you keep the profits
  • Commission, revenue share, or a flat monthly management fee
  • I do the work myself — 25 years of it
  • I only earn while your growth continues

Full transparency: I retain ownership of the assets I build and fund — the website, the systems, the automations. You get a complete marketing engine without a heavy investment, and I stay invested in how well it performs. Exit terms are written down before we start.

HOW IT WORKS

Four steps, no surprises

01 / Week 1

Discover

You tell me about the business. I audit what exists and tell you plainly whether I can move the needle.

02 / Week 2

Plan

A one-page plan: what I build, what you provide, how I’m paid, how we measure. Signed before any building starts.

03 / Weeks 3–8

Build

Website, SEO, tracking, automations, lead systems. At my cost. You approve, you don’t project-manage.

04 / Ongoing

Grow together

I run and improve the engine month after month. You serve the customers it brings. We look at the same numbers.

OPERATOR FIRST

25 years growing businesses online, from Madrid

I ran the internet team at one of Spain’s largest Spanish language schools for nearly a decade — 25 people, and annual online sales that went from €500,000 to €7 million. Then seventeen years as an SEO consultant for travel and education. Today I do the same work as a partner instead of a supplier, at Rent My Marketing.

I don’t name the school here. I was an employee there, not a partner, so those numbers belong to the company rather than to me.

Sandy Allain, growth partner for travel and education businesses, Madrid

TRACK RECORD

Twenty-five years, three chapters

1999–2008

One of Spain’s largest Spanish language schools

Internet Team Director. Led 25 people and grew annual online sales from €500,000 to €7 million, doubling revenue year after year.

I don’t name the school here. I was an employee there, not a partner, so those numbers belong to the company rather than to me.

€7M

Annual online sales

25

Team led

2008–2025

SandyAllain.com

Internet marketing consultant for travel and education. Seventeen years of SEO, site rebuilds, and acquisition strategy for language schools, tour operators, and booking platforms.

17 yrs

Independent practice

2

Industries

2026–NOW

Rent My Marketing

Founder & Growth Strategist. Websites that drive leads and sales, fast. No upfront cost — you only pay for results. This is the model on offer here.

THE HARD QUESTIONS

What you’re already wondering

An unusual model deserves direct answers. If your question isn’t here, ask it.

If it’s free up front, what’s the catch?

It isn’t free, it’s deferred. I invest my time and costs in the build and recover that investment from the growth. In exchange I’m selective — I only take on businesses where I can see a clear path to growth.

How do you pick who you partner with?

Three things: an offer people already pay for, enough margin to share the growth, and an owner who replies quickly. The sector matters less than those three — though travel and education are my home turf.

How is the commission calculated?

Three possible shapes: a commission on sales attributable to the engine I build, a revenue share on online turnover, or a flat monthly management fee. We pick whichever fits your model, and the percentage is fixed in writing before we begin.

What happens to the website if we part ways?

I keep the assets I built and funded — that’s what makes the model viable. Your data, your brand, and your customer relationships stay yours, always. The agreement also sets out a buy-out option at a defined price from day one.

How long until we see results?

Conversion gains show up in weeks. SEO takes three to six months to appear and twelve to properly compound. I’ll tell you what month three looks like before we sign, not after.

OPEN FOR PARTNERS

Ready to grow together?

Tell me about your business in a few lines and I’ll send an initial read on your growth levers. I reply within two working days.