SELECTED WORK
Twenty-five years, three chapters, real numbers.
I’d rather show three verifiable cases than thirty logos. Here’s what I built, how, and what it produced.
1999–2008 · Madrid
One of Spain’s largest Spanish language schools
Language school · Education
Problem
A school with strong offline reputation and almost no online presence, with international enrolment depending on agents and brochures.
Process
Built and led a 25-person internet team. Multilingual sites per market, ranking for enrolment queries, continuously tested online promotions, and iteration on the booking funnel.
Results
Annual online sales grew from €500,000 to €7 million over nine years, doubling year on year.
Lesson
Compound growth comes from testing cadence, not from one big redesign.
I don’t name the school here. I was an employee there, not a partner, so those numbers belong to the company rather than to me.
€7M
Annual online sales
14×
Revenue multiple
25
Team led
SEOMultilingualCROTeam leadershipE-commerce
2008–2025 · Remote
SandyAllain.com
Consultancy · Travel & education
Problem
Language schools, tour operators, and booking platforms invisible on the queries that trigger a booking.
Process
SEO audits, information-architecture rebuilds, content by intent and market, technical fixes, authority building, and conversion-led site rebuilds.
Results
Seventeen consecutive years of engagements across two industries, with organic growth as the primary acquisition channel.
Lesson
Consulting stops at the recommendation. Execution is what produces results — which is why I moved to partnerships.
17 yrs
Independent practice
2
Industries specialised
SEOTechnical SEOContent strategyCROGA4
2026–PRESENT · Madrid
Rent My Marketing
My own venture · Performance model
Problem
Small businesses need serious marketing but can’t risk thousands in fees with no guarantee.
Process
I build the whole engine at my own cost — site, SEO, tracking, AI automation, lead systems — then operate it month after month for a commission, revenue share, or management fee.
Results
Launched in 2026 and building its first partnerships. Verified numbers will be published here as they come in.
Lesson
Aligning incentives changes everything: I can no longer sell work that produces nothing.
€0
Upfront cost to partners
2026
Founded
Next.jsWordPressSEOAI automationn8nGA4
NEXT CASE STUDY
Your business, with real numbers.
I have room for new partnerships. If your offer already sells and the margin allows growth to be shared, let’s talk.