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Your first 10 clients

Positioning and outreach for founders who hate self-promotion, from a clear one-liner to ten paying clients.

7 lessons About 2.5 hours Video + written

The problem

You can do the work. What you cannot face is the part where strangers have to hear about it. So you tweak the website, again, and wait.

This is the course I most wish I had had. You pick who you help, often through your special interests, write a position people remember, and get clients from the people and places you already have access to. Ads come last and only when the rest works.

Your first 10 clients

By the end you will have

  • A one-line position that says who you help and with what
  • A list of 50 real people and places to start with
  • Outreach and referral messages that do not feel fake
  • A 30-day plan to reach your first ten clients

Lessons

  1. 01Pick who you help, using your special interests
  2. 02Write a one-line position
  3. 03Where your first clients already are
  4. 04Outreach messages that do not feel fake
  5. 05Referrals from the people you already know
  6. 06Small-budget ads, only when the rest works
  7. 07Your 30-day client plan

Is it for you?

Buy it if

You are starting out, or restarting, and need paying clients more than a better logo.

Skip it if

You already have a steady flow of clients and want to scale a team.