This might be the shortest article you will read on my blog about Language service provider marketing advice here at sandyallain.com as I keep getting asked why you need to do SEO, search engine optimization, for any language school service or language service provider site.
The quickest explanation for doing SEO is reputation.
Is all there is to convince people to buy from you.
Without trust, there will be no sale.
Anyone can create a website in under 5 minutes. Anyone can claim to offer a service and having satisfied customers. Anyone can say anything they want, whether it is true or not.
However, the Internet helps people to prove or disapprove of their findings. SEO actually factors in historical evidence (how long does a website already exist and what value did they provide in the past), social media (is your company real and what are the majority of people saying about you), interaction (does your company respond to concerns and praise online?) and how valuable and freshly updated your information is.
SEO means that you structure all your evidence about your services and products in such a way that it is convincing and believable for your potential customers.
Of course, there will be always wrong and misleading information on the Internet about anything. But with SEO it is in your hands and you can control what people find about your offers and company on the first search results when they search for it.
And while you can’t prevent people spreading rumors or complaining about something they don’t like – you can control how you present yourself and network and respond to anything that is connected with your business online.
That is why a language service provider – as any other business today – needs to master and apply SEO more than ever.