Pay Per Lead Guide

Pay per Lead is the fastest marketing method for any business to get in touch with new possible clients fast – on a daily basis.

It is actually ideal for language schools because instead of you investing and wasting time and resources in manpower that you might not even have, you skip doing your own marketing via Facebook Ads, Google Adwords or Bing Advertising on search engines and other sophisticated forms of online marketing.

With Pay Per Leads you outsource all those tedious tasks that require also a proven marketing background and just focus on getting valuable leads delivered to you in real time. It saves you money and time.

Meaning you will receive the contact of a new potential customer via email including their name, phone number, country and other vital information so you can follow up with them right away.

With Pay Per Lead you can focus on contacting your customer directly without being distracted by the daily marketing activities that are otherwise required to generate those leads yourself.

It is a more economical way to book more language students and saving time to focus on your key talents instead: inspiring and helping language students to learn a new language in an exciting and culturally rich environment at your school.

What Is A Lead Exactly?

A Lead is a qualified contact that is interested to use your services and products. A Lead consists of a minimum of a valid email address and a name and phone number. So you can follow up with the potential customer right away. Unlike a “click” on an online ad or “a fan on social media,” a lead is a real person that you can contact right away.

Usually, there is a difference in the quality of the lead: shared leads and exclusive leads.

What Is A Shared Lead?

Based on your marketing budget you can ask marketing companies like to generate leads that are less expensive, but it comes with the downside to some people: the lead is shared between different companies.

It means that instead for your language school in Madrid those are customers who are looking around in Madrid for language schools. So this person will be contacted by more than just one – your – language school.

This is why this lead is called a shared lead. With the right approach, this is still a highly profitable approach to reach out to your new potential customers.

What Is An Exclusive Lead?

If you want to have the highest level of lead then exclusive lead generation might be just for you. In this case, a new potential customer contact is created just for your language school and this contact will not be shared with any other language school.

This means that the customer already knows that your school will be contacting them. This is much more personal when you can call them and tell them that you are returning their call/email because they were interested to learn more about your school. The generation of such an exclusive lead is higher.

As you can imagine if you call a shared lead and approach them with “You were interested in studying with a language school in Madrid” there is a big quality difference if you call an exclusive lead instead telling them “Thanks for your interest in our School YTX in Madrid to start your next language adventure with us!” instead.

What Is The Cost?

This depends on the competition and your average student spend. The more competition you have, the more difficult it is to get a student. For most language schools, the average spending per client is 500 euros and 1 out of 7 leads convert into a customer. 

Learn more about the benefits of using Pay Per Leads Marketing with the next five insights we would like to share with you here at

#1 Why You Need To Get  Leads For Your Language School

#2 Why Pay Per Lead Is The Future Of Language School Marketing

#3 How To Avoid Bad Leads

#4 How Good Leads Can Turn Bad Really Quick

#5 How To Get Instant Customers (Is That Actually Possible?)

Bonus # 6: Pay Per Lead Marketing For Language Schools

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