If you’re a small business owner posting news or upcoming products, then posting more often might be your best bet. On the other hand, if you’re a personal brand (like an actor or musician) and only post content sporadically to stay top of mind for your followers, then posting less often could work better for you!
Everyone knows that social media is important for businesses, even though no one-size-fits-all answer to the question of how often you should post on social media really exists. There are a lot of different platforms, each with its own strengths and weaknesses, so it’s important to consider your objectives and the type of content you post.
Write a few sentences about the importance of social media for businesses and the different platforms available so your audience knows why this question is relevant.
The right social media presence can make or break your brand. For example, you might notice that many big brands (like Samsung) maintain different accounts for each platform to maximize their exposure around the world. This way, followers on Twitter follow the account that features news relevant for users in their region.
When you want to talk with people, it’s important to be where they are.
List some good reasons to post on social media more often, and then list some reasons that might make you want to post less often
If you’re a startup looking to build brand awareness, then posting more often might be your best bet. This can help you build momentum, gain followers, and put your brand on the map.
If you’re a celebrity or influencer who wants to stay top of mind for fans, then posting less often might work better for you. This way, it’s more likely that each time they visit your profile, there will be new content to see.
Social media posts are public, so it’s important to consider what you share. You can use social media monitoring tools to learn who your audience is and what they want. Are they parents? Are they students? This way, you know how often you should post in order to keep them engaged.
Write a few sentences about your personal experience with social media and how often you post.
I have seen success from both extremes – from sharing more frequently on some days to not being on social media for weeks at a time (this is usually during travel). The key is to engage with your audience and respond to any questions or comments that they leave for you, even if it’s just a quick “like”.
The best way to find the perfect posting frequency is to start with your goals in mind. If you want to build brand awareness, then you should consider starting with two posts every day. This might feel overwhelming at first, but remember that all social media platforms have different strengths – so if Pinterest isn’t working for you, then don’t spend a lot of time there.
Give tips for creating content on each platform – like what type of content works well and how to use hashtags effectively.
Many brands use the same content across multiple platforms because this is a good way to stay top of mind for fans. You can try scheduling your posts with a social media management tool like Hootsuite, Buffer, or Sprout Social to make sure you’re getting in front of as many people as possible.
Hashtags are great for finding people who share the same interests as you.
You should try creating content that aligns with your audience’s challenges and interests, but don’t be afraid to experiment (and fail).
Offer advice for deciding whether or not you should create a personal account or an account dedicated solely to your business.
On Twitter, it’s common for brands to maintain separate accounts that are tailored to different regions. For example, Coca-Cola (@cocacolacojapan) only tweets in Japanese and has about 1,6M followers – compared with @cocacola which shares company news around the world and has 3,3M followers.
If you run a Facebook Page for your business, then creating a personal account can help you connect with fans who are interested in what you have to say about anything!
It’s important to consider which platforms are most relevant for your industry. For example, companies that sell food or fashion might find success on Instagram because these images tend to get more likes than anything else.
What social media platform has been the most interesting for you to use and why?
Facebook is an interesting place because it’s so integrated with other apps, like Instagram and WhatsApp. Plus, you can see how many potential customers are using your page at any given time by looking at your number of “likes”.
Suggest ways that small business owners can measure their success with social media posts
You can monitor your success by tracking the number of times people engage with your content (likes, comments, shares) – this is often listed on each post. You can also monitor how many total impressions your posts get to see which ones are best at reaching new audiences.
If you’d like, consider adding a small poll to the article and share it on social media. This will help you collect more data about your audience’s preferences!