Search Engine Optimization is an amazing tool that anyone can use. It’s also an expensive tool. The higher the cost, the higher the quality you will get. It’s all about quality.
Now you can get SEO for cheaper. The only downside is the product/services you get in return. If you go for something cheap, you are going to get something cheap. There is an old saying, “you get what you pay for.” This is definitely the case with SEO.
The different types of SEO companies :
THE EXPERIENCED PRO
These companies care about their customers. They are looking for a long-term relationship with their clients. These providers have a hand in everything. They also know what they are doing.
These are the companies that do not have a clue what they are doing. They just outsource everything. Since they outsource their work, there is little to no control/knowledge over what happens. These providers are at the mercy of the people they work with, so they really could care less. If a client receives bad services, all they do is just go “Oh well.”
THE MONEY PUSHERS
These are the SEO providers who only care about the money. They only tell their clients what they want to hear, all while pocketing their commission. These guys are the lower end of the amateur fish barrel.
Here are four more reasons why working with an amateur is going to cost you.
- Link Audits: Let’s compare this to a car. When you have a problem with your car, the mechanic needs to look over everything to determine the issue and how to fix it. This takes time and money, not to mention man-power. The same thing applies to link audits. An amateur is going to cost more money to have this done. Do you see the difference?
- A link cleanup: It will cost you more money to do a link cleanup, than it is to work with a pro. With a link cleanup, you need to reach out to everyone. This takes time. This is why some of the amateurs charge upwards of $5,000 for their time. A pro will not do this.
- The penalties: Any kind of penalties that you get while doing cleanup, will cause your traffic to stop. Amateurs are known to make these types of mistakes, all at a hefty price. When you lose your traffic, they’ll just shrug their shoulder and go “not my problem.”
- Your brand is ruined: If you use an amateur to clean things up, word gets around. This can cause your brand to suffer. If Google stops running your pages, you dead in the water. You run the risk of this with an amateur SEO provider. If your provider is using spam techniques to do any sort of cleanup, you are going to be a victim.
Go online and research genuine, quality companies. Ones that know what they are doing. A pro will cost you more money in the beginning, but it will be worth it in the end. You will not have to put up with the problems you would have with an amateur. This is because a pro know what he is doing, an amateur does not.