The only way to constantly sign up new language students for your classes and offers is to have a constant flow of new requests coming in on a daily or weekly basis – and to follow up with them right away.
The challenge of running a language school is that very often a limited amount of staff is forced to do several administrative, marketing and teaching work all at the same time. While it is understandable that with a smaller team it is a challenge to get all marketing done in real time – a customer request ignored in time will be a sales opportunity lost forever.
So using Pay Per Leads marketing relieves you from the time intense marketing activities that need to be done in order to generate customer requests on demand – and enables you to create a predictable flow of new customer contacts. You can, for example, buy the right amount of leads so you can calculate the time needed to call the potential language students via phone and get the communication process started that will lead to a happy language student that will have booked a course with your school.
Maybe it makes no sense if you have to follow up with 20 language school requests daily if you are all on your own, and if you do traditional Internet marketing it can happen that you have all of sudden a flood of incoming requests that you can’t master your own.
With Pay Per Lead you can orchestrate your marketing results better because you can limit the number of leads per day or week so you can comfortably follow up with your potential new customers without any stress and be overwhelmed.
One thing why you need Leads for your school is clear: you can not rely on people randomly “finding” your website online and requesting information from you. Traditional SEO Marketing that brings up your language school in top results on search engines is no longer enough.
While being found on the search engines is important for your image and helping potential language students to trust you and establish you as an authority in your field, Pay Per Lead will give you the daily needed dose of constant new contacts for you to sign up new language students.
Successful language schools are the ones who deal daily with new language student requests and following up in a predictable habitual manner. Pay Per Lead enables you to stop worrying about the marketing strategies to attract those customers and helps you focus to talk to more potential language students starting today.